While we were developing the DIRECT program, the exchanges between ECSP community and the cooperative, our team has been really impressed. First of all, by the technical knowledges of the company management and the trainers. Secondly, by their understanding of the real situation of the planters. Finally, by the organization and the structure of the cooperative.
The program was set up in a peer-to-peer relationship underlying the whole process.
Four goals have been defined (in the DIRECT program, the bonuses are expressed in US dollars per tonne of cocoa):